1602 is founded by Danish sisters Fillipa and Pia Lorenzen. Inspired by their international upbringing and travelling the world, 1602 brings to life their love of the many beauties of the world. In particular, the world of exotics has always fascinated the founders, not only because of its contrast to the Nordics, but because of its beauty, warmth, and uniqueness. The brand 1602 aspire to design modern classics, that are rooted in the Scandinavian design traditions, reflecting that of simplicity and functionalism.
We used the combination of their Nordic heritage and love for the exotics, to create a strategic and creative direction for the brand to go to market. The brand platform was executed through a complete brand identity including logo, imagery and a digital platform.