Founded in Copenhagen in 1886, Boldklubben Frem is one of Denmark’s oldest football clubs with proud traditions and a dedicated fan base. The club also has youth and amateur teams, as well as a cricket team.
The long history of Boldklubben Frem has had its ups and downs, with six Danish Championships, two Danish Cups and two bankruptcies. In recent years, the club has achieved good results in both Superligaen and Københavnerserien and is currently on course for a return to the top of Danish football.
To reinforce Frem’s brand for future glory, we have assisted with a sharpening and update of the club’s visual identity.
With respect for the original design, the club crest has been carefully redrawn in order to look its best whether embroidered on a shirt or displayed in pixels on the club website. The redesign introduces customized lettering, which is further implemented across platforms as a main carrier of the brand identity.
All aspects of the new visual identity are carefully defined in a set of design guidelines, ensuring correct representation of the time-honored brand.