DBA is Denmark’s leading online commerce service with over 1.3 million monthly visitors and 15 million new and second hand items for sale daily.
Originally founded as Den Blå Avis in 1981 and acquired by eBay in 2008, they has grown beyond the conventional printed classifieds paper. In 2014 the printed paper was discontinued and DBA is now operating from a purely digital platform.
To prepare DBA for the transformation from paper to screen, we were asked to redesign the visual identity and user interface elements for both desktop and mobile apps. The project comprises a brand new logo, revised color palette, new typography, icons and image concept.
Developed directly for a digital-first presence, the visual identity is designed to support the new strategic course – and re-establish them as an independant, current and approachable brand that makes it easy for anyone to make a great deal.