Hard facts and soft insights

In a world that is becoming increasingly data complex, Epinion is here to cut through the noise and make sense of it all. Working to understand the behaviours of people, citizens and consumers, Epinion delivers insights and targeted expertise that helps companies and institutions understand their reality.

Re-public advised the leading Danish analyst and advisory firm on a major rebrand, resulting in development and design of a new visual identity and digital platform, fitting for a market-leading business.

Expressed visually through the contrasting shapes of the square and the circle, the new design arises from Epinion’s fused approach, combining hard facts with soft insights. Because there are two sides to every story. Big data needs context to make sense. Numbers need stories — and vice versa.

The concept of contrast and clarity is carried through as a common thread throughout the identity, from logotype and use of colour to animation and digital design. Manifesting the evolution from a traditional market research institute to a consulting and advisory firm, the rebranding presents Epinion in a new light, more accurately reflecting what the company is today.

Creative Circle Awards
German Design Award 2021