Gold—Smidt Assembly is a newly established gallery and art consulting service that curates and exhibits contemporary fine art at pop-up locations across the world.
Based in Copenhagen, Gold—Smidt Assembly collaborates with professional artists from all over the world to offer a curated collection of exquisite sculptural pieces for both commercial, public and residential spaces.
Bolstering the narrative of the gallery, the visual identity is based on the concept of selecting and composing. Contrasting colors, textures and materials are pieced together in layered graphic compositions that function as a basis for both layout, signage and display.
Designed to accommodate and support changing artistic themes, the adaptive visual identity becomes a meaningful extension of the artwork it represents.
The visual identity for Gold—Smidt Assembly has been honored with the Red Dot Design Award.
Tom Price, Synthesis L — Counterpoint in the Chapel. Reproduced by permission of Chartsworth House Trust.