Raising expectations

Hartmanns is a catalyst within the modern-day job market. Through recruitment, consultancy, supply of staff and new placement services, Hartmanns operates to make people’s working lives successful, accommodating the needs of both the public and private sectors in terms of qualified manpower and problem solving.

Following the development of a new strategic narrative, Re-public has redesigned Hartmanns corporate identity to match their high level of professionalism and establish their new market position.

The design concept singles out the otherwise ordinary colon sign and elevates it into the primary mark of distinction. In combination with a new corporate typeface and revised color palette, the result is a clearly focused identity with a current visual expression.

The new visual identity introduces a structured hierarchy for all sub brands and is defined in a comprehensive brand manual, that guides implementation on everything from building signage to the corporate website and office stationary.