A clear direction

NCBD is a management consultancy specialised in business development through strategic brand evolution. With offices in Copenhagen and Mexico City, the company name links together the two division across the world map. The visual identity is simple, straightforward and both Scandinavian and Mexican in it’s look and feel.

High level business- and brand-development is a complex matter – and yet the conclusion of these processes is a simple and clear map of direction. The logo illustrates this guided process of change: Connecting the dots form start to finish reveals the end result – a diagram of the letter N, the initial character of Nord Centro Brand Development.

Photo by Morten Germund