Nord Centro is a Mexican furniture brand with Scandinavian roots and a cross-border approach to design. Combining Nordic aesthetics with Mexican natural materials and craftsmanship, Nord Centro designs, develops and manufactures furniture and interior design solutions for both commercial and private clients.
Inspired by the innovative approach, we designed a visual identity to match Nord Centro’s ambitions and support the brand narrative.
The visual identity for Nord Centro is manifested as a fusion between cool Nordic simplicity in the logo and typography and expressive Latin American spirit in color palette and artwork. The composition of the logo reflects the relative locations of Scandinavia and Mexico on the world map. Linking together the two divisions by a vertical dash, the story behind the brand is revealed.
The visual identity for Nord Centro has been honored with the Red Dot Design Award and a Special Mention at the German Design Award.