Organic, honest and homemade
ØkoLyst is a high-concentration ginger / turmeric dietary supplement that has no added preservative, sugar or additives. The raw materials are cold pressed and packaged locally in Copenhagen in small quantities, to ensure a high quality and minimum raw material processing that support the body’s metabolic processes and biological epigenetics. ØkoLyst is a 100% organic, simple and transparent product that is intended as a supplement for a widely varied diet.
Based on ØkoLyst´s honest aesthetics, we made the identity with strong references to the plain and humble simplicity represented in the typewriter machine’s sophistication and industrial design.
We caught the simple transparency of ØkoLyst with the choice of a typewriter typography that, through its functionality and monospacing, is exactly what it appears to be.
The identity is peeled free of excessive decorations and instead emphasises the few but high quality ingredients that make up the product, as well as the most necessary information that is interesting for the consumer to be able to decode easily and quickly.