All in the name
QVARTZ is a first-tier management consulting firm with Nordic roots and global reach. From offices in Copenhagen, Stockholm and Oslo, the firm serves leading businesses, governments and organisations as a trusted advisor to top management, and as a hands-on coach for front line employees.
With the ambition to change management consulting from within, QVARTZ believes in a different approach to professional strategy and management consulting, and strives to challenge conventional thinking. We designed a visual identity to match the firms vison and ambitions.
In connection with technical modification to the company name, we were first asked for a modest update of the logo and graphic profile. Advising QVARTZ to take advantage of the situation and go above and beyond, the process has instead resulted in a strategically merited and meaningful rebranding.
The outcome is a new company name, changed from the former Quartz+Co to the simpler, stronger and more distinctive QVARTZ. Following the name change, the visual identity has been completely redesigned to support and strengthen QVARTZ’s position as a force to be reckoned with.