RIóN Mergers and Acquisitions is an established investment bank and advisory firm based in Mexico City, specializing in M&A and related corporate finance advice for private and public companies.
In partnership with Nord Centro Brand Development, we have advised RIóN in a major strategic change and rebranding process. The transformation has taken the former Pablo Rión y Associados from a conventional full-service investment bank with a diverse portfolio and a predominant focus on transaction value, to a new position as RIóN – Mexico City’s leading boutique investment bank.
Carried out in collaboration with the partner group, the rebranding process comprises business development, brand development, identity design and implementation.
In addition to the new company name, the result is manifested in a new visual identity and digital platform. Characterized by a strong logotype, distinctive typography and an unconventional color palette, the identity firmly asserts RIóN’s brand position and marks the beginning of a new era for the firm.