Nuevo nombre. Mismos valores.
RIóN Mergers and Acquisitions is an established investment bank and advisory firm based in Mexico City, specialising in M&A and related corporate finance.
In partnership with Nord Centro Brand Development, we have advised RIóN in a major strategic change and rebranding process. The transformation has taken the former Pablo Rión y Associados from a conventional full-service investment bank with a diverse portfolio and a predominant focus on transaction value, to a new position as RIóN – Mexico City’s leading boutique investment bank.
The rebranding process comprises business development, brand development, identity design and implementation. In addition to the new company name, the results are manifested in a new visual identity and digital platform. Characterised by a strong logotype, distinctive typography and an unconventional color palette, the identity firmly asserts RIóN’s brand position and marks the beginning of a new era for the time-honoured firm.