Branding Down Under

Based in Sydney, House of Brands is an international brand agency managing a number of European retail brands in the Australian market – from Danish engineered eyewear to the finest eiderdown sleeping bags, handcrafted in Germany.

Re-public designed a visual identity that matches the high-end affiliated brands, and establishes House of Brands as a discerning and professional business partner.

While the company name calls for a strong and unique identity, the visual expression should not take focus from the brands it represents. We developed a deliberately understated identity with a neutral grey color palette – allowing House of Brands to compliment and support the various visual styles of its affiliates, rather than outshine them.