From paper to screen

DBA is Denmark’s leading online commerce service with over 1.3 million monthly visitors and 15 million new and second hand items for sale daily.

Originally founded as Den Blå Avis in 1981 and acquired by eBay in 2008, DBA has grown beyond the conventional printed classifieds paper. In 2014 the printed paper was discontinued and DBA is now operating from a purely digital platform.

See the full case presentation here.