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The new FRIIS Co.

The long-established Danish fashion brand Friis & Company is currently being re-launched with a new brand strategy and strong focus on consistent designs, reflecting current movements and trends.

In connection with the re-launch, Re-public has been working in close collaboration with Spandet And Partners, developing a new brand DNA for Friis & Company as well as the sister brand Oill. Re-public also re-designed the visual identity and created the new brand name FRIIS Co. The new identity is being implemented as new collections are launched.

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