Frem Boldklub Visuel Identitet Skjold Logo
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Getting Frem back in shape

13 November 2013

Founded in Copenhagen in 1886, Boldklubben Frem is one of Denmark’s oldest football clubs with proud traditions and a dedicated fan base.

The long history of Boldklubben Frem has had its ups and downs, with six Danish Championships, two Danish Cups and two bankruptcies. In recent years, the club has achieved good results in both Superligaen and Københavnerserien and is currently on course for a return to the top of Danish football.

To get Frem back in shape for future glory, we have updated the visual identity of the club. So far resulting in a meticulous re-design of the proud coat of arms and development of related design elements and directions to ensure a uniform visual communication and consistency in the representation of the club’s brand.

See the full case presentation here.