HUBNORDIC is a new corporate workspace brand in Copenhagen, launched by Norwegian owned KLP Ejendomme, and initiated for three large office buildings in Ørestaden.
Together with communications agency The Central, we helped develop the branding for HUBNORDIC, including creative direction, visual identity, photography and digital design.
Focusing not only on premium office facilities but on the entire working day, HUBNORDIC aims to raise the bar on everything from common services and amenities to wellness, technology, sustainability, architecture and design.
In alignment with the business concept, the visual identity balances a corporate visual language that is clean and functional, with the more expressive and intimate look and feel of a boutique hotel. The creative direction is carried through in everything from the dynamic logo to the new digital platform.
We look forward to presenting a full case study, as the design is further implemented.