Visual Identity

Seeing is believing. A visual identity captures and communicates meanings that cannot be imparted through words alone.

A strong visual identity serves as a clear expression of a brand’s unique traits, core values and strategic position. It sets the stage for all visual communication, guides perception and inspires people to engage.

Branding is more than a visual identity, but nothing without it. A distinct appearance ensures recognition and enables immediate emotional resonance with the target audience, adding unique value to the overall brand experience. For new enterprises, the launch of an identity makes it real, builds credibility and instills confidence. For established businesses, it can revitalize a time-honored brand, assert a strong position or mark the beginning of a new chapter.


DBA is Denmark’s leading online commerce service with more than 1.3 million monthly visitors and 15 million new and second hand items for sale daily.

At the core

Identity design is at the core of what we do. Always rooted in strategic thinking, we develop intelligent design solutions for businesses, brands and products. Whether a gentle update, major rebrand or launch of something brand new, we work to discover and realize the potential of every project.

No visual identity is better than its implementation. Exposed across diverse media and platforms, an intelligent design solution functions as an interconnected system of colours, images, typography, graphics, art direction and information architecture. Our work and services comprise both conceptual development, execution and implementation across channels. We see the bigger picture and know how every element will fit together to form a strong and captivating visual identity.

Services include
  • Concept development
  • Identity design execution
  • Identity system and hierarchy
  • Art direction
  • Design manual and guidelines
  • Cross-platform implementation
  • Design management
Norwegian Type

Norwegian Type
Norwegian Type is the name of a Norwegian fox type whose furs are distinguished by having a unique "depth" and a distinctive colour scheme between under wool and guard hair. Attributes sought by luxury brands in the fashion industry.


QVARTZ is a first-tier management consulting firm with Nordic roots and global reach. From offices in Copenhagen, Stockholm and Oslo, the firm serves leading businesses, governments and organisations as a trusted advisor to top management, and as a hands-on coach for front line employees.


Owned by Swiss-Danish couple and Michelin trained chefs Jacob and Gabi Bär Mogensen, Leckerbaer makes everything from scratch and strives for the highest quality and honesty in the baking process.

Re-public is a strategic design agency specializing in branding and visual identity

Established in 1999 with an international reach from Copenhagen to Mexico City, we develop intelligent and innovative cross-platform design solutions. We are creative partners to ambitious individuals and businesses who want to build strong brands. We partner long-term and work at pace to create meaningful visual communication.

Re-public design agency