Frie Grønne — Denmark’s new progressive political party

Frie Grønne is a new progressive political party in Denmark, established to challenge the political status quo and advocate for responsible climate policies, anti-racism, diversity, and equality. The party is founded by members of parliament, seasoned politicians, and young activists, all united by a shared sense of urgency for change.

The visual identity is deliberately unconventional within the political sphere, inherently international in outlook, and embraces the values of diversity, inclusion, and non-conformity. Drawing inspiration from activist and protest aesthetics, bold typography turns visual communication into powerful political statements, ensuring impactful messaging across media and formats.

Services

Creative Direction
Visual Identity
Editorial Design
Design Implementation
Design Guidelines