Green Canteen — Growing a movement for plant-based canteens

GreenCanteen is a student-led campaign aiming to transition all university canteens in Denmark to plant-based menus by 2028. The campaign engages both students and faculty through community-building initiatives and activities that promote healthy food choices for both people and the planet.

Steering clear of typical vegan stereotypes, the design adopts a humorous tone while delivering a message of hope. It is inspired by the concept of growth – from growing plants and vegetables to fostering a growing community.

Services

Creative Direction
Visual Identity
Digital Design