QVARTZ — Rebranding Scandinavia's leading consulting firm

Before being acquired by Bain & Company, QVARTZ was a top-tier management consulting firm with Nordic roots and a global presence. Operating from offices across Scandinavia, the firm served leading businesses, governments, and organisations, acting as a trusted advisor to top management and a hands-on coach for front-line employees.

Initially approached for a minor logo update, we advised QVARTZ through a complete and strategically driven rebrand. This resulted in s a new company name, evolved from the former Quartz+Co to the simpler and stronger QVARTZ. In line with this change, the visual identity was fully redesigned to reinforce the firm’s new direction, visual presence, and position in the market.

“The creativity of the solutions has been instrumental in taking QVARTZ to new heights and has had pivotal importance for our ability to attract and retain both clients and talent. It is inconceivable for me that anyone else could have delivered the creativity, relationship, and consequently, the value that Re-public has created for us.”

— Torsten Hvidt, Co-founder QVARTZ

Services

Brand Consulting
Naming
Creative Direction
Visual Identity
Design Guidelines
Design Implementation

Awards

German Design Award, Winner