SOS International

From white-label to independent brand

SOS International is a leading assistance organisation in the Nordic region. Operating from alarm centres across Scandinavia, the organisation provides urgent global assistance, offering a range of services in medical and travel support, roadside assistance, and health solutions.

Initially founded as a discreet white-label brand by a coalition of Nordic insurance companies, SOS International has since evolved into a fully independent brand, actively engaging with markets, customers, and stakeholders. Through a long-standing partnership, we have supported the ongoing development of the visual identity – from brand architecture, key visuals, and design guidelines, to daily communication initiatives, ensuring that the brand remains contemporary and impactful across media, languages, and borders.

Services

Brand Consulting
Visual Identity
Art direction
Photography
Editorial Design
Digital Design
Design Implementation
Design Guidelines

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